Horror fans, be it books or films, are some of the most difficult people to please. Most “non-horror” folks rely on misconceived perceptions of the genre to shelve it under, “I don’t like all that blood and guts stuff.” Which is what horror is and which, of course, is what horror is not. The challenge with the genre is that it encompasses far more than any other type of writing.
I love Horror! Totally! Scary movies and books. Mind you, that should be really scary. And not blood and guts stuff. I enjoy being scared. I love the euphoric sense of belief at the end of it. I trust them characters more that the ones that appear in the sane world!